E*TRADE vs TradeZero (2024)


E*TRADE or TradeZero—which is better in 2024? Compare margin accounts, online trading fees, stock broker extended hours, and differences.


Overview of TradeZero and E*Trade


E*Trade is a well-known brokerage with memorable TV ads. TradeZero, on the other hand, is less recognized. Could E*Trade customers be missing out on a better deal? Let’s explore.


Cost


Broker Fees Stock/ETF
Commission
Mutual Fund
Commission
Options
Commission
Maintenance
Fee
Annual IRA
Fee
Etrade $0 $0 $0 + $0.65 per contract $0 $0
TradeZero $0 na $0.59 per contract $0 na


Services


Broker Review Cost Investment Products Trading Tools Customer Service Research Overall Rating
Etrade
TradeZero


First Category: Available Assets


TradeZero offers just three types of securities for trading:

- Equities
- Exchange-traded Funds
- Option contracts


E*Trade offers these three and adds:

- Bonds
- Mutual Funds
- Futures (including crypto contracts)
- IPOs

Winner: E*Trade


Second Category: Web-Based Trading


E*Trade and TradeZero both offer browser-based platforms. TradeZero actually has two, one of which costs $59 per month and includes Level II quotes, something E*Trade’s browser platform doesn’t have. However, TradeZero’s free platform lacks options trading, which E*Trade does offer.


Etrade


E*Trade’s platform is more advanced than TradeZero’s free version, but it lacks a short locate tool, which TradeZero’s free platform includes.

Winner: Tie


Third Category: Desktop Software


For more demanding traders, both firms offer desktop platforms. E*Trade requires a $1,000 account balance to use its Pro platform, which is free and includes many advanced tools.

TradeZero offers ZeroPro, a desktop platform with similar advanced features, but it costs $79 per month unless you trade 100,000 shares in a month, making it a more expensive option.


Tradepro


Winner: E*Trade


Fourth Category: Mobile Apps


Both firms offer mobile apps. E*Trade has two apps: one for heavy trading, including futures, and another with features like mobile check deposit and streaming video news.


E*Trade Mobile


TradeZero’s app lacks some of E*Trade’s features, such as options trading, but does include a short locate tool. E*Trade’s app outperforms in charting and news.


Zeromobile


Winner: E*Trade


Fifth Category: Day Trading and Swing Trading


Shorting: Both firms allow short selling, but only TradeZero has a short locate widget. E*Trade customers need to sign up for eligibility to trade hard-to-borrow stocks.

Extended Hours: TradeZero’s pre-market session starts at 4:00 am EST, earlier than E*Trade’s 7:00 am start. Both firms have the same after-hours period, but E*Trade offers overnight trading in some ETFs, which TradeZero doesn’t.

Level II Quotes: Both firms offer Level II data. TradeZero charges for it, while E*Trade provides it free for accounts with at least $1,000.

Direct-access Routing: TradeZero offers 9 venues, while E*Trade has only 2.

Margin: E*Trade’s margin rates range from 11,7% to 13,7%. TradeZero charges a flat 9% in the US.

Routing Fees and Rebates: TradeZero offers maker-taker fees, while E*Trade does not.

Pattern Day-Trading Rule: TradeZero’s Bahamian branch allows circumvention of the $25,000 PDT rule, which E*Trade does not.

Winner: TradeZero


Sixth Category: Other Services


Dividend Reinvestment Program: E*Trade offers DRIP, while TradeZero does not.

IRAs: You can open an IRA at E*Trade, but not at TradeZero.

Winner: E*Trade


Top Competitors


Broker Review Broker
Rating
Stock/ETF
Fee
Mutual Fund
Fee
Option Promotion Offer
WeBull
Webull rating

$0 na $0 Get up to 40 free stocks when you deposit money at Webull!
Tradestation
Tradestation rating

$0 $14.95 $0.50 Get up to $3,500 bonus with a qualifying deposit.
Charles Schwab
Charles Schwab rating

$0 $49.95 ($0 to sell) $0.65 Get $0 commissions + satisfaction guarantee at Charles Schwab.



Recommendations


  - Mutual Fund Traders: E*Trade for obvious reasons.

- Beginners: E*Trade for its 24/7 customer service and excellent educational resources.

- Long-Term Investors and Retirement Savers: E*Trade is the clear choice for financial planning services, retirement account options, and branch locations.

- Small Accounts: E*Trade.

- Stock/ETF Trading: E*Trade offers better stock and ETF research materials, along with free software, making it our top pick.


Promotions


E*Trade: At E*TRADE, get $0 trades + 65₵ per options contract.

TradeZero: Trade stocks, options & ETFs for free.



TradeZero vs E*Trade Summary


Despite being less known, TradeZero competes well with E*Trade and even surpasses it in some day-trading features. However, E*Trade remains the stronger choice overall.


Updated on 8/23/2024.